About Us

George Rich has a heart for helping people heal from the inside out. In June 2024, he survived a life-threatening heart attack that became a divine wake-up call—forcing him to confront the unhealthy habits, stressors, and spiritual imbalances that had silently accumulated over time. This happened while his plate was full...a full-time pastor and non-profit executive, and still running a successful consulting business in South Florida. But all of that came to a halt! Faced with the sobering reality that change was no longer optional, George embarked on a transformative journey of personal healing, self-discipline, and radical recalibration.

It was during this life-altering season that the #BeWell brand was born—rooted in his conviction that true wellness requires intentional alignment of the mind, body, and spirit. Determined to turn his personal pain into purpose, George committed to rigorous study and earned several certifications including:

• Certified Mental Health Coach from the American Association of Christian Counselors

• GLP-1 Exercise Specialist from NESTA 

• Lifestyle & Weight Management Specialist from NESTA

Today, George leverages his experience in pastoral leadership, corporate mentorship, and in-depth training to serve others on their path to wholeness. Through a powerful fusion of biblical insight, practical coaching strategies, and science-backed tools like research peptides, he equips clients to take control of their health, restore their confidence, and fully live the life they were designed for.

His mission is simple yet profound: To empower people of all backgrounds to #BeWell—mentally, spiritually, and physically.